Launch TM 6
This was The greatest Show! – Ganz großes Kino! On March 8th 2019 Projektstark realized the launch of the new Thermomix TM6 with 2,700 Thermomix consultants and managers, as well as selected guests of honour and VIPs, at the Cologne fair.
The production and staging of a spectacular reveal show paired with highly complex guest management were the big challenges of this event. It took nine months of intensive work to present the new Thermomix generation.
All guests were cordially received and cherished, spoiled with culinary highlights and surprised with an interactive and diverse product premiere.Of course all guests were given the opportunity to personally get to know and celebrate the new Thermomix TM6 after the show.
Alongside this main event, Projektstark also supported the successful press launch of the TM6 for 30 exclusively invited media representatives and influencers at the Harbour Club Cologne.